In one of my graduate classes, for our final project of the quarter we were tasked with finding a creative method to present on the ways in which our racial identity (as well as other identity markers) shaped our worldview and experiences and eventually lead us to education.
Due to my advertising background and love for design, I chose to create a campaign aimed at white progressives who believe they are above/beyond racism or perhaps not racist at all. I wanted to challenge them to confront their own racial bias and privilege, and then work to create solutions and change.
My intention was not to position myself as more "woke" or to call out a group that I'm not apart of. In fact, it was meant to showcase the very culture in which I grew up and worldview I've held for most of my life, while simultaneously looking at ways to instigate personal reflection and start conversations. All with the goal of creating a more equitable world.
Project: Branding + campaign
Role: Art Director + Designer + Copywriter
Each poster title is a common phrase or claim often used by white people as a way to dismiss conversations about race or prove their own exemption from racial bias and white privilege. The body copy attempts to give a short explanation into why that claim maintains racism and white supremacy or, at the very least, why the claim is not productive toward anti-racist reflection and growth.
Instagram content will be used as posts on the @confrontcreate profile, as well as sponsored ads, targeting white folx who fall into demographics consistent with the target audience, as well as those white folx who do not follow a lot of people of color.
Boxes of conversation cards will be placed in community spaces like on tables at coffee shops and in break rooms of corporate offices. There are broad categories including whiteness, systemic racism, anti-blackness, and allyship. These broad categories are listed on the front of the card. Then the backs of the cards include a subcategory (ex: how whiteness is centered), along with questions to guide group discussion or perhaps individual reflection. Each card has a "Dig Deeper" section that highlights an author, educator or activist that focuses on anti-racism work and lists ways to support that person and learn more from them. The goal of these cards is to prompt deeper reflection and encourage white people to begin to notice the ways in which they are complicit in racism and racist systems.